Act! Marketing Automation, otherwise known as AMA, is an intelligent new technology embedded within Act! CRM, which enables you to automate manual tasks and multi-step processes that form part of complex marketing campaigns. With advanced CRM workflow, lead capture, high quality email marketing and forensic website visitor tracking, you can easily prioritise follow-ups, automate sales tasks, and complete interaction history.
Optimise the different ways you communicate with prospects and customers to increase engagement and drive business growth. Gain information of new leads and a holistic view of all your prospect and customer marketing activities to help you close deals faster.
Engage prospects and customers
With the assistance of automated outreach at each stage of your campaign, you can enhance your customer lifecycle by focusing on retention and customer loyalty. AMA will do the hard work with response-driven nurture marketing campaigns - all automatically delivered to targeted lists in Act!. Campaigns can be generated based on criteria you define, creating a highly personalised experience for recipients.
Create simple ad-hoc emails or drip marketing* campaigns for one-off communications as and when they are needed. Share your campaigns on social media channels to extend your reach and embed your social media profile links within campaigns, driving traffic to your social networks.
*A drip marketing campaign involves the automated sending of marketing information (or scheduling of appropriate responses) to customers consequent of their previous interactions.
Create responsive campaigns and nurture streams
Design custom nurture streams providing graphical representation of your communication flow. Preview email campaigns before sending them with both mobile and desktop views to ensure all your images are perfectly placed and content is precise and fully optimised.
Produce effective, mobile-friendly email campaigns with the ability to customise colours and fonts, and add free high resolution stock photos from a library providing over 500,000 choices. Choose from 25 sample templates or import and edit your existing HTML templates with WYSIWYG editor.
Gain impactful lead capture, scoring and nurturing
Expand your audience with impactful lead capture forms and surveys that feed contacts and responses automatically into Act!. Notify those who use the system and create activities and opportunities automatically as recipients respond.
Pinpoint your most interested prospects with lead scoring based on campaign engagement, survey/web form responses, and website interactions. For easy sales follow up, prioritised leads are pushed into CRM groups automatically.
Connect your sales and marketing efforts
Automate workflow between sales and marketing teams to increase engagement at every stage of the customer journey. AMA can turn real-time response metrics into sales actions, alerting you about new prospects, prioritising follow-ups, and delivering a combined view of customer engagement all in one place. Create activities based on campaign and website interactions or completed lead forms and surveys.
Optimise marketing campaigns
Know exactly what is working and how you can improve your marketing strategy over time with real-time metrics covering the amount of opens, clicks, and comparative stats per campaign. Each campaign result goes straight into your CRM contact records creating a detailed interaction history. Perform A/B tests to identify subject lines that produce the most impact and content to improve the success of your campaigns.
Our expert team will help you understand how Act! Marketing Automation can be configured to support your business effectively. We help you through every step of the implementation process, from consultation and installation through to supporting your software and your business once you are up and running.
We provide full product training to help your users get the most out of the software and to become more effective in their engagements with your customers.
As a Swiftpage Diamond tier strategic partner, our team can help you transform the way you do business, freeing up the valuable time you need to focus on achieving your business goals. To find out how Act! Marketing Automation can give you complete control over your business, call us today on 0115 840 5075 or email email@example.com.