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How Salesforce can transform your customer relationships

News How Salesforce can transform your customer relationships

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How Salesforce can transform your customer relationships

Do you struggle to find ways to improve relationships with your customers?

Are you looking for a CRM system that can revolutionise the way you manage your customer and prospect relationships?

Salesforce, the world's #1 CRM platform, is a cloud-based solution providing the tools you require to better manage your customer interactions and empower your service, sales, and marketing teams with real-time client information. It enables you to place customer interactions at the heart of your organisation with a comprehensive, customisable view of clients across all business disciplines. Give your teams the power to create a high quality customer experience, and drive revenue growth.

In this article, we explain 4 tips on how Salesforce can transform your customer relationships, creating a better experience for you and your clients.

Greater understanding of your customers

Salesforce provides a super powerful communication tool with all your customer information in one central location. With easy access to key information anywhere, at any time, on any device with an internet connection, your sales, marketing and customer services teams gain a competitive advantage. Get critical business facts such as a contact's position in the company and their relations to other contacts in your database at your fingertips, personalising your communication with customers to create a better experience. Salesforce allows you to know exactly who your customers are, and exactly what they require.

Improved segmentation

With Salesforce you can break down data by categories and criteria, making it easy to create focused lists and target audiences. These segmented lists allow you to run specific communication campaigns and analyse your sales progress efficiently. You can also tailor your offer, tactics and pitch to the different lists to ensure you are engaging with them by using the right content. Salesforce can allow you to see which customers are interested in your products and services, those that are unsure and might need some guidance, and those that are no longer showing any interest.

Enhanced customer retention

While Salesforce can help you engage with new customers, it also plays a key part in keeping your existing customers happy. Keep promises to your clients by getting reminders about appointments and notifications reminding you to send follow up emails. Salesforce can prompt you to reach out to your existing customers that you may have not been in contact with for a while, making sure they know you care. To sustain your customers' interest, Salesforce allows you to coordinate your marketing activities and send newsletters, campaigns or post-purchase customer surveys when the time is right. After all, timing is everything!

Better anticipation of needs

Sell more at a faster rate with Salesforce by accessing customer interaction history that allows you to anticipate customer needs. Know exactly what they purchased and when, what contracts were offered and their buying habits, enabling you to be proactive and create better offers at the right time. With Salesforce it becomes easy to create timely customer service. In just a few clicks, have access to information on customer issues, how they were handled and whether they are satisfied.

Useful, proven statistics by Salesforce:

3 in 4 consumers say they spent more money with a company due to a positive customer experience.

CRM solutions are known to improve customer retention, by as much as 27%.

Download our Salesforce - Sales Cloud Brochure


Customers are important as no business exists without its customer base. Customer relationships are the bridge between your business offering and your customer needs. By adopting Salesforce, you can transform your customer relationships for the greater good. Ease of communication and organised data can improve the overall experience your customers receive. By investing in a quality CRM solution, such as Salesforce, you can prove to clients that they are the most important aspect of your business and you care about their experience. Salesforce isn't about working harder, but working smarter benefiting you client relationships.

Interested in Salesforce and want to find out more? Contact our experts today on 0115 840 5075 or email enquiries@solutionscloud.uk.

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Do you want to learn more about Salesforce? Read our related articles:

Written By Lily Jones

Marketing Assistant

As Marketing Assistant, Lily assists the Marketing Manager in promoting the business, its services and partnerships. Her role is heavily content based, creating blog articles, newsletters and social media copy as well as creating and implementing the strategy behind them.

Lily also regularly updates the website and our company literature, ensuring the content is fresh and relevant.

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