August 09, 2019
A huge congratulations to our Salesforce Delivery Manager, James Cooke, who passed his Salesforce Pardot exam last week, making him a Pardot specialist.
The Pardot Specialist certification highlights James' proficiency in designing, building, and implementing marketing workflows through the Pardot platform. It also highlights his knowledge in building strategic marketing processes that incorporate different tools like email marketing, lead generation, and lead scoring.
Pardot is a B2B marketing automation from the world's #1 CRM provider - Salesforce. It empowers marketing teams to find, track and nurture leads; with scoring, progressive profiling and engagement (drip) programs. Integrated with Sales Cloud, Pardot can enable your sales and marketing teams to collaborate, close more deals and maximise your return on investment.
Pardot makes it quick and easy to turn every day marketing into venue-generating leads, and gives you the tools to create, deploy and manage digital marketing campaigns that drive real results.
If you're struggling to guide prospects to your website, track where your enquiries are coming from or keep up with the inbound enquiries and brochure downloads coming through your website - Pardot provides you with the native features and integrations that help you take control, whatever your situation.
Written By Bethan Wright
As Marketing Manager, Bethan is responsible for all marketing activities within the business and plays a key role in developing our growing business marketing strategy and brand awareness.
Bethan's diverse role involves a large amount of project management - managing multi-channel marketing campaigns, full exhibition and event management, working with and promoting our partner relationships (Sage, Swiftpage and Salesforce), and tracking and reporting on the effectiveness of all marketing operations.
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Date: 20th June 2018