August 06, 2019
Act! Growth Suite is a new comprehensive sales and marketing platform, providing everything your business needs to successfully run and grow.
Designed with SMEs in mind,Act! Growth Suite provides the ultimate tool set to build relationships, increase engagement and fuel business growth. Combining CRM and intuitive Marketing Automation (AMA), creating a unified solution with everything you need in one place, supporting you in the running of your business.
Act! Marketing Automation (AMA) will do the hard work with response-driven nurture marketing campaigns – all automatically delivered to targeted lists in Act! The ability to create simple ad-hoc emails or drip marketing* campaigns for one off communications as and when they are needed. These campaigns can also be shared on social media to extend your reach and links can be embedded within emails, driving traffic to your social networks.
*Drip marketing is the automated sending of marketing information to clients as a result of their previous interactions.
Create responsive campaigns and nurture streams providing graphical representation of your communication flow. You can preview email campaigns with the ability to customise colours and fonts as well as adding stock photos from a library with 500,000 choices and 25 sample templates at your disposal, in addition to importing and editing your own HTML templates with WYSIWIG editor.
With AMA, gain impactful lead capture forms and surveys where the results can feed directly into Act!, notifying those who use the system enabling the creation of activities and opportunities automatically as recipients respond.
Connect your sales and marketing efforts by automating the workflow between your sales and marketing teams to increase engagement at every stage within the customer journey. AMA can turn real-time response metrics into sales actions, alerting you about new prospects, prioritising follow ups, and delivering a combined view of customer engagement all in one place.
Find out more about Act! Marketing Automation and Act! Growth Suite by attending our seminars (9th & 17th October) exploring these functionalities in greater depth and the benefits they can add to your company. See these systems in the flesh and speak directly to Act! experts.
Written By Bethan Wright
As Marketing Manager, Bethan is responsible for all marketing activities within the business and plays a key role in developing our growing business marketing strategy and brand awareness.
Bethan's diverse role involves a large amount of project management - managing multi-channel marketing campaigns, full exhibition and event management, working with and promoting our partner relationships (Sage, Swiftpage and Salesforce), and tracking and reporting on the effectiveness of all marketing operations.
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Date: 20th June 2018