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The best CRM software for smaller businesses

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The best CRM software for smaller businesses

Growing businesses leverage the power of CRM solutions to empower staff and create more impactful customer interactions. CRM provides rich visibility of performance for reporting against KPIs and enables marketing and sales teams to target, anticipate and nurture future business.

Are you a small business looking for an easy-to-use solution that will support you as you grow and can increase productivity and revenue, uncovering new opportunities? Look no further. With the choice of Act! CRM or Sage CRM, two different solutions both designed to support SMEs, you can save time to focus on the most important aspects of your business. Accelerate your sales performance today with Act! CRM or Sage CRM.

Act! CRM

Act! CRM has 4 million users worldwide and is the world's leading contact and customer management system for smaller businesses. From Swiftpage, Act! CRM allows you to organise all your customer information in one central location and can be accessed on demand by customer-facing staff. This solution gives you the flexibility to choose the platform that works best for your business and can be hosted in the cloud, giving you secure access to vital business data anywhere, at anytime.

Build meaningful relationships with customers through email marketing an contact management features enabling you to drive sales forwards and enhance your business performance. Act! gives you the freedom and flexibility to tailor this solution to your specific business needs creating an adaptable, connected workspace that is accessible on the go, regardless of your location.

Fuel business growth with the ability to manage all your opportunities and keep your deals moving the right direction with unique sales process automation. Act! CRM allows you to track profitability of products, lead source and status for every opportunity, giving you clear visibility of your sales pipeline. Stay productive by tracking and prioritising meetings or activities associated with your contacts and benefit from alerts that keep you up-to-date with your customer commitments.

With Act! Insight you can gain a clear overview of real-time metrics covering sales productivity and performance, sales pipelines, top performing products and so much more. Gain the ability to focus on the most important leads with prioritised Call Lists, allowing you to contact customers who are most interested in your services.

Act! CRM integrates with Sage Accounting solutions Sage 50cloud and Sage 200cloud. View all your financial records including invoices, orders, quotations and transactions within an easy-to-use solution. By integrating either of these Sage Accounting solutions with Act! CRM you can manage all aspects of your customer interactions more efficiently and seamlessly access important financials information. Create powerful searches, groups and reports to gain greater agility, as well as effectively market your services.

Improve productivity throughout your business with the ability to streamline processes, allowing you to spend less time maintaining records on two separate systems. Link Sage 50cloud or Sage 200cloud and Act! records easily, with a smooth and automated processes. With an integrated system, spend more time on what you value most - your customers.

Sage CRM

Sage CRM is used by over 12,000 SMEs worldwide and has been designed to help you better manage your business and clients. This solution can handle all of your customer needs and is available on premise. With end-to-end visibility and data you can trust, make informed business decisions based on accurate, real-time information. Designed to help integrate marketing, sales, customer service and customer information tools in a web-based package, Sage CRM saves you time, enhances communication and increases customer satisfaction helping you accomplish more with your business.

Gain a clear overview of your data with Sage CRM, helping you avoid the duplication of work and allowing you to handle customer relationships efficiently. Allow your sales team to become more effective with leads and sales as Sage CRM can help increase productivity by 40%. This powerful solution can empower your team to efficiently manage their time by scheduling reminders and appointments, assigning, reassigning and delegating activities to ensure that your business is constantly on track of meetings and appointments.

Sage CRM can help you avoid costly mistakes that happen day-to-day by ensuring data is consistent across your teams, helping improve your sales cycle. Manage your sales process more effectively by tracking opportunities and automatically recording and maintaining a history of all progress updates. Sage CRM allows you to assign opportunities and tasks to employees, helping you maintain communication history of each sales opportunity that arises.

Make every customer interaction count by staying on top of your customer records within Sage CRM which can provide critical information, helping you deliver the highest level of customer service. This can improve customer satisfaction throughout your business and encourages customers to stay loyal. Boost customer retention, whilst gaining new ones with the help of Sage CRM.

Sage CRM integrates with Sage 50cloud and Sage 200cloud, accounting solutions built to suit the needs of SMEs, enabling you to run your business more efficiently. Integrating Sage 50cloud or Sage 200cloud with Sage CRM can help you achieve a competitive advantage in your marketplace, allowing visibility by pulling together all your departments i.e. sales, finance, marketing and customer service. Seamlessly connect each department with automated workflows, allowing your business to operate smoothly.

Gain a clear overview of your business by having the ability to quickly analyse, manage and synchronise sales, marketing and customer service. By integrating Sage 50cloud or Sage 200cloud with Sage CRM, you can bring together all the vital information you need to react to customer demands faster, increase productivity and revenue, and uncover new opportunities. Use your social media channels to listen and interact with your customers without ever needing to leave your Sage CRM system.

Work smarter, not harder with these simple, adaptable, affordable CRM solutions for smaller businesses. Act! CRM and Sage CRM can allow you to manage your entire business and contact base in one central location and help you build meaningful relationships with customers.

Do you want to learn more about Act! CRM or Sage CRM and how they can benefit your business?

Contact our experts today - Contact us now

Written By Lily Jones

Marketing Assistant

As Marketing Assistant, Lily assists the Marketing Manager in promoting the business, its services and partnerships. Her role is heavily content based, creating blog articles, newsletters and social media copy as well as creating and implementing the strategy behind them.

Lily also regularly updates the website and our company literature, ensuring the content is fresh and relevant.

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