July 30, 2018
Customer Relationship Management (CRM) is an approach that helps you manage all your relationships and interactions with customers and potential customers. A CRM solution can help with contact management, sales management, marketing and workflow. The system allows you to have a clear overview of your business, and enables you to build meaningful, long-lasting relationships with your customers. You can see an overview of all your customer's previous history with your company, the status orders they have made and any customer service issues that are outstanding. By introducing a CRM solution into your business, you are creating the opportunity to have more control and stronger relationships with your customers and suppliers.
A CRM solution enables safe and secure storage of your contacts, sales opportunities, activities and scheduled plans. With everything securely in one central location, it will become easier for you to track your business information without the worry of it being lost or stolen. You can access the database from multiple locations, meaning that you can see all your safely stored information at any time, on any device.
Optimise daily schedules and prioritise tasks within CRM, ensuring customers aren't ignored and key prospects are contacted on time. Knowing exactly where you are with your customers is imperative when giving high quality customer service. The more time spent with your customers through the use of CRM, the more deals that will be closed, creating a strong customer base.
Shared calendars allows your sales team to keep up to date with everything and everyone in the business. CRM also enables you to track selling patterns, allowing you to see what works best and increase communication between different departments in your business, making your business process more efficient.
By tracking communications with your customers, CRM helps your sales team to understand when customers need to be contacted. For example, CRM will tell you when customers are looking for product replacement, contract renewal or if there is an opportunity for an upsell to a new product or service. With these tools at your fingertips, you are more likely to successfully close more sales.
CRM reduces and removes some of the repetitive tasks that have to be completed, saving your sales team time, allowing them to focus on your customers. CRM stores product and price details, triggers reminders for activities and supports your sales team through their sales pipeline step-by-step, creating a simpler way of working.
If CRM is adopted and used correctly, it can boost the performance of your sales team. Having the ability to update and share information on prospects and customers within your business could largely benefit sales. With the help of a CRM system, it can become easier for your business to manage your whole sales process.
You can generate the highest quality leads to maximise the effectiveness of your sales team through integrated CRM and marketing email automation. Using a CRM solution can allow your marketing team to maximise the data that is entered by your sales team. When your sales and marketing teams collaborate, your business will thrive and you can create better campaigns to customers.
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Written By Lily Jones
As Marketing Assistant, Lily assists the Marketing Manager in promoting the business, its services and partnerships. Her role is heavily content based, creating blog articles, newsletters and social media copy as well as creating and implementing the strategy behind them.
Lily also regularly updates the website and our company literature, ensuring the content is fresh and relevant.
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